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Being male today… For Italian designer Giorgio Armani, that means ‘being aman who asserts himself, who cultivates the art of being just, absolutely true to himself (…): no showing off, no embarrassment, no inhibitions. A state of mind to which the ad campaign for their latest men’s scent, Attitude, clearly subscribes. In this black-and-white […]

Prada Amber Pour Homme is the latest fragrance release, and the first for men, from the house of Prada. It was developed by perfumer Daniela Andrier. The luxurious bottle, blending retro design and influences, reveals a rich, sophisticated and voluptuous scent. Four olfactory paths lead to the fragrance: Amber, the main note; Fern, with its […]

Covet is Sarah Jessica Parker’s latest fragrance release, following 2005’s Lovely. That Parker waited two years to launch her second perfume sets her apart from her overeager compatriots in the celebrity fragrance market; Britney Spears has done one fragrance a year since she started out with Curious in 2004 (and will reportedly release 2 this […]

Marc Jacobs’s new Daisy fragrance is meant to be “happy and youthful”, and “more accessible than the signature range” and “sophisticated but not too serious”. In other words, it’s meant to bring younger consumers into the Marc Jacobs fold.
Daisy the fragrance is a pretty good match with Daisy the bottle. It is young and light […]